Dr. Jakob Nielsen is principal of Nielsen Norman Group. He is the founder of the "discount usability engineering" movement that emphasizes fast and efficient methods for improving the quality of user interfaces. Nielsen, noted as "The world's leading expert on web usability" by U.S. News and World Report and "The next best thing to a true time machine" by USA Today, is the author of the best-selling book Designing Web Usability: The Practice of Simplicity (2000), which has sold more than a quarter of a million copies in 21 languages. His latest book is the new Homepage Usability: 50 Websites Deconstructed (2001). Nielsen's Alertbox column on web usability has been published on the Internet since 1995 and currently has about 200,000 readers.
If your company wants to build long-term relationships with customers that will generate higher margins, increased customer loyalty and greater customer satisfaction, best-selling author and business visionary Don Peppers can explain how to get the job done - - clearly, concisely and without ambiguity. Don is the acclaimed co-author, with Martha Rogers, Ph.D., of several highly regarded business books on the subject of Customer Relationship Management (CRM).
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