Social media is such an integral part of our everyday lives. It allows us to exchange ideas and opinions and build communities across the globe. Within healthcare, opportunities to engage communities are only rising, and yet it is still not widely used in the pharma communications industry. There is confusion about when and how best to use it – this can be attributed to the restrictions of adhering to compliance codes and the risk of reputational damage. Read more
Have you considered how technology today provides mechanisms for business to communicate directly with constituents? We’ve witnessed a shift from mass communication and broad advertising to targeted communication with specific key audiences. Read more
In the world of inbound marketing, your content is your business and your calling card. Your effectiveness as an inbound marketer relies on the quality of your content, and your content is what helps you get found online, build trust with your readers, educate and inform them, build a pathway to conversions, and sustain ongoing and profitable relationships with loyal customers for years to come. Read more
Having trouble engaging your Facebook audience? If your fans are not interacting with your brand and sharing your content, what value are they?
In this article, you’ll discover how to get more likes, comments and shares. I’ll reveal five strategies for Facebook posts that get your fans buzzing. Read more
Social media is an effective tool to engage your target audience, drive website traffic and, ultimately, boost sales; so why do so few companies employ a social media community manager? You know, the person that manages the whole thing? Read more