Monthly Archives: November 2012

Social Media in Pharma

Social media is such an integral part of our everyday lives. It allows us to exchange ideas and opinions and build communities across the globe. Within healthcare, opportunities to engage communities are only rising, and yet it is still not widely used in the pharma communications industry. There is confusion about when and how best to use it – this can be attributed to the restrictions of adhering to compliance codes and the risk of reputational damage. Read more