How do you convert clicks to orders? If you want to have online customers, then customers must want to have your online buying experience. It's not enough to be on the web, and it's not enough to build a great site—however functional or funky. You have to meet and exceed every expectation of the newly demanding, wired and wireless customer.
This is the science of selling online.
The book teaches how to design companies, products, user interfaces, marketing and packaging to attract, amuse, interest, satisfy and retain the e-customer.
In Why They Don't Buy, Max McKeown delivers a complete practical program for designing and building the ultimate online customer experience. Main topics are:
understand your powerful, new, evolved online customers
figure out the difficult stuff which customers want, and that you can give them
get a team together to deliver the desired end-to-end experience
