Search Engine Visibility is about designing, writing, and creating a web site primarily for your site's visitors, adn helping them find what they are searching for via the major search engines, directories, and industry-related sites.
This book teaches developers, designers, programmers, and online marketers what pitfalls to avoid from the beginning so they can provide their clients with more effective site designs.
If you've been looking at the web sites of search engine optimization firms and not been able to figure out what it is they do, this book will clue you in as to what you should expect to hear from a reputable company.
It may also be an eye opener if you think attaining top rankings in the main search results on engines like Google is as simple as breaking out the checkbook and paying some company to "do optimization" without making any changes to your website (though there are some companies that can pull this off for surprisingly long periods of time).
Visit Search Engine Visibility companion site: www.searchenginesbook.com
