As the thinkers have said, you should strive in all situations to know yourself and know your enemy. Most of history's great thinkers, however, were not in business. In business, you have to know your customer and understand how your company interacts with him or her. The current term for this is customer relationship management (CRM).
Understanding the critical components of customer relationship management and the impact technology decisions will have on running a profitable business in the coming decade is a must for every company that hopes to be in business two, five, and 10 years from now. Executives make a high-stakes decision when they choose a CRM vendor...
Using five detailed case studies, the authors of the bestselling One to One series examine the challenges and opportunities posed by the technological advances of today's "real" economy (an amalgamation of the new and old economies) for companies that sell goods or services to other businesses (B2Bs).
1> Think it!
How can you use your site to make WWW a better place?
Are you trying to give a boost to your business using the Web ?
Do you have a good idea to experiment?
Are you looking for new services and functions dedicated to your customers?
Anyway, you have to think about it and fix your goal. Here are a few books that may help you.
Tips: type 'design', 'jakob nielsen', 'illustrator', 'crm'
