To become more effective communicators online we must adopt certain writing guidelines that will appeal to readers, that will inform them, and then persuade them to act upon what they have been exposed to.
Crawford Kilian assists Web developers to do just this. His thoughtful instruction will help Web developers to craft their content around guidelines that includes minimalization, coherence, clarity, accuracy, and correctness.
This requires Web developers to know their audience(s), to generate reader interest and interactivity, writing for international readers, properly organizing content, choosing words carefully, avoiding biased and otherwise problematic terminology, and respecting spelling, grammar, and sentence structure.
Topics covered in the book that will contribute to better Web writing includes instruction on organization, choosing the right words, editing existing Web content - with examples, persuading readers to respond, marketing on the Web, understanding copyright matters, and FAQ's about launching Web-writing careers.
This concise guide to Web writing is packed with excellent writing instruction that will set new Web developers straight on the art and science of writing with the online community in mind.
The focus on written content makes this book a good choice for those persons desiring to start a Web-writing career or wanting to advance their existing writing pursuits. Recommended for new Web developers, small business operators, and for classroom use.
