Developing Online Content: The Principles of Writing and Editing for the Web
This book provides a complete blueprint and set of best practices for writing, editing, organizing, and delivering effective Web content. Perfect for anyone responsible for or interested in Web content, including professional writers or editors, knowledge or content managers of corporate or organization Web sites, Web production managers or designers, marketing specialists, and subject-matter experts.
What's inside:
- Informational sites:new opportunities for professional writers / editors
- A brief history of the web from a writing / editing perspective
- The Web site development process
- Roles of the writer/editor on a web production team
- Analyzing sample job ads
- Overview of web Writing
